Product Quality Analysis on Pearly’s Consumer Satisfaction

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Consumer Feelings and Equilibrium Product Quality

This paper considers the possibility that a firm can invest not only in the true product quality, but also in activities such as merchandising and store atmosphere that create affect influencing consumer perception of the product quality. Consumers base their purchase decisions on the signal of quality they experience, where the signal is affected by both the true product quality valued by the ...

متن کامل

Modularity, Product Innovation, and Consumer Satisfaction: An Agent-Based Approach

The importance of modularity in product innovation is analyzed in this paper. Through simulations with an agent-based modular economic model, we examine the significance of the use of a modular structure in new product designs in terms of its impacts upon customer satisfaction and firms’ competitiveness. To achieve the above purpose, the automatically defined terminal is proposed and is used to...

متن کامل

Systematically Varying Consumer Satisfaction and its Implications for Product Choice

Shaun McQuitty is an Assistant Professor in the Department of Marketing at New Mexico State University, Adam Finn is the Ronald K. Banister Professor of Marketing in the Department of Marketing, Business Economics, and Law at the University of Alberta, and, James B. Wiley is Professor of Marketing Science at the Victoria University of Wellington. All correspondence should be addressed to Shaun ...

متن کامل

Managing Quality under Heterogeneous Consumer Demand and Product Quality

Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality. Our model blends elements of the returns to quality, customer lifetime value, and service prof...

متن کامل

A Conjoint Analysis of Online Consumer Satisfaction

The ability to measure the level of customer satisfaction with online shopping is essential in gauging the success and failure of e-commerce. To do so, Internet businesses must be able to determine and understand the values of their existing and potential customers. Hence, it is important for IS researchers to develop and validate a diverse array of metrics to comprehensively capture the attitu...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Academic Research in Business and Social Sciences

سال: 2019

ISSN: 2222-6990

DOI: 10.6007/ijarbss/v9-i3/5746